Adzooma. You might have heard the racket it’s made as it has entered the digital marketing world. Partnered with Google, Facebook and Microsoft, the idea is that you can save time and optimise your online advertising, giving you better ROI and chance to focus on the bigger picture.
I’ve found it a great way to boost the success of my online ads, and best of all? Almost all of the features are completely free in what they call Adzooma Essentials, and you only have to pay if you want to upgrade to Adzooma Plus!
What is Adzooma?
Adzooma is a free AI-driven, intelligent platform designed to help you manage, optimise and automate your online advertising. Analysing over 240 metrics across your Google, Facebook and Microsoft campaigns, you can make improvements in just a few clicks.
It’s a handy piece of software because it has everything you need to keep on top of your campaigns at the same time as push them to new heights.
Why use Adzooma?
Adzooma’s software aims to give you a competitive edge by helping you to:
- Reduce wasted spend through adopting best practices
- Save time by automating tedious tasks
- Improve performance through personalised optimisations
- Prioritise important data with white-label, one click reports
This means you can dedicate more time to strategy and analysis – something we want to get ticked off our to-do list. There isn’t much satisfaction in churning out the same reports over and over again, particularly when a machine can do it for you. But with all the talk of AI in the news, it can be difficult to harness its potential on a smaller scale.
Setting up automation rules
It’s easy to set up automation rules meaning that your account can be monitored 24/7, but not by your eyes. The best bit about this is the amount of time it saves you: not having to manually check and update your accounts is a great way to free up your day.
The way the rules work is pretty easy:
- You click to create a new automation rule
- Give it a name
- Select the campaign, ad group, ad or keyword you want to apply it to
- Set data parameters and rule terms
- Choose to be notified when a change has been made/needs making
Discovering unique improvements
The software has an ‘Opportunity Engine’ which uses the data in your ad accounts to suggest opportunities to improve performance.
The suggestions come from analysing over 240 metrics across and include things such as “Pause Underperforming Keywords” and “Created Shared Negative Keyword List”. The engine also checks the smallest details like spelling and grammar mistakes, something which you don’t get inside Google.
Adzooma makes it easy to keep optimising as the opportunities available to you refresh every 24 hours. If an opportunity that was once shown to you is no longer your best option, it’ll be hidden from you. It’s not like other pieces of software which stagnate after the first couple of uses: Adzooma makes you feel like they’re here to help you now and in the long run.
Each improvement that you click gets added to a queue and you get to see the total amount of time, money and additional clicks that are estimated to be gained as a result. It’s a lot easier to have suggested changes just waiting for you than sifting through data to try and find them yourself.
One-screen account management
For me, one of the biggest annoyances with managing PPC campaigns is when you have to flick between multiple platforms. If I’ve got a client with Google, Facebook and Microsoft ads running, I have to remember three separate logins to make three lots of changes – that’s without knowing which is on fire and which I should tackle first.
I’m a fan of the Adzooma management screen because it lets me look at everything at once. It’s nice to see a full breakdown of the campaigns and be able to drill down into specific ads and keywords. From here, you can pause campaigns, change budgets and see everything at a glance. This bird’s-eye view makes you feel really in control of what’s going on across all campaigns.
Say goodbye to tedious reports
Adzooma’s reporting feature covers a lot of bases when it comes to hauling you out the depths of PPC reporting hell. It works twofold: you gain access to six predefined reports that can be generated in a click and you can create your own custom white-label reports to send to clients and colleagues.
It’s pretty sweet to be able to find out things such as which is your worst performing campaign at the click of a button with the Best & Worst Performer report, for instance. I found if I was really short on time that this helped me to know exactly where to start. This, coupled with the management tab, guided me to make what I felt were optimal changes.
The reporting feature inside the platform allows you to produce fully customisable reports which you can add your own logo to. This is something I really liked as it felt like I was taking a shortcut and wasn’t being grassed up for it. Selecting the data and formats is really simple and the platform lets you save it as a template which automatically refreshes with the new data.
Use Adzooma to…
- Make automatic changes
- White-label your reports
- Identify which campaigns need your attention first
How To Make Changes With One Click
This is another great part of the Adzooma platform: one-click changes.
Here in the Opportunity Engine, you can apply all your queued opportunities in one click. As all the optimisations have been found for you, all you have to do is check you’re happy with them.
The Best Thing About Adzooma
Being free is the best thing about Adzooma, but the second best thing is that they always want to improve their product and they’re always looking for feedback to improve it even more. Over the last 12 months, the platform has really evolved and new features seem to be continuously added.
Their Community Support group also means there’s a way to get help 24/7 and is a great way to interact with other users. You don’t feel like you sign up and get abandoned – which is always nice.
Wait… What about the Marketplace?
In case you don’t already know, the Adzooma Marketplace is designed to connect digital agencies with potential prospects looking for their services. It’s separate from the optimisation platform, but since the platform has 50,000 connected users, the Marketplace is constantly being scoured by thousands of digital marketers.
It’s where businesses and agencies get together to find their perfect partner, featuring experts in SEO, PR, website design, CRO, e-commerce, PPC, and so much more.
The types of services currently being offered include:
- A/B Testing
- Affiliate Marketing
- Amazon Marketing
- Content Marketing
- CRO
- Digital PR
- E-Commerce
- Email Marketing
- Marketing Strategy
- PPC
- Promotion Design
- SEO
- Social Media
- UI/UX
- Video Production
- Web Analytics
- Website Design
- Website Development
- Website Hosting
Getting started seems easy too. It’s just a three step process (or just two if you’re already on the Adzooma Growth / Agency package). Simply choose your package, create your listing alongside a member of the Adzooma team and your listing is ready to go.
Plus, as well as putting your agency front and centre, you can also:
- Request to be an author on the Adzooma blog and exhibit your expertise to their readers, email subscribers and social media followers too
- Get your listing in front of traffic from industry-leading websites, high-performing PPC campaigns and Adzooma data reports
And they’re just a few things I’ve learnt since exploring the Marketplace. It seems like an excellent place for both agencies and businesses to find their match.
Missing Features
Obviously, nothing is perfect. The biggest problem Adzooma have is with their Facebook offering.
I primarily run ads on Google, but for the campaigns I have on Facebook, the optimisation suggestions are much less frequent than you get with Google and Microsoft, so if you’re looking for the same experience with Facebook, it’s likely you’re going to end up a little disappointed.
The introduction of more opportunities and more Facebook functionality in general would be a welcome addition and almost an unbelievable product – especially for free.
If you’re looking for even more, Adzooma also offer a paid solution for £69 a month.
It comes with all the features of the free Adzooma Essentials platform, plus more advanced tools, insights and optimisations specifically designed to achieve results. This includes:
- 18 powerful optimisation recommendations to maximise your budget and increase sales
- 81 time-saving automation templates to give your accounts 24/7 protection
- Advanced SEO insights to support your campaigns and beat the competition
- Dedicated account management to help your business grow
Adzooma also offers this great feature for agencies called the Proposal Builder. It’s $199 a month, which seems hefty at first, but when you look into its capability seems like a bargain.
The Proposal Builder is basically an onboarding tool for freelancers and agencies, which allows you to:
- Create full Google and Microsoft accounts in seconds
- Build complete client ad campaigns in minutes
- Save hours of time you would normally take to set up a new account
What’s really awesome about this feature is that it’s unique to the market – nobody else offers this kind of thing!
It helps to simplify everything, gives you performance snapshots, makes low spend clients profitable and gives you faster campaign creation for current clients.
It really is a must for any agency out there. The time saved makes up for the price tag several times over.
The Adzooma software isn’t limited to just individual PPC management, they offer an enterprise solution too. This seems to be a package tailored to business’ specific advertising needs. It’s easy to see why the additions of complete campaign builders, API integration and client’s management dashboard would be ideal for bigger businesses.
Final thoughts
If you spend a lot of your time advertising online, you’ll probably find you get half your life back by using Adzooma. The one-click optimisations, management and automation features work hard to take the heavy-lifting out of PPC. The custom reporting also means you can re-run templated reports over and over with fresh data each time. So if you have clients, this is a real lifesaver.
On top of all that, Adzooma Essentials is completely free, despite most of its competitors offering similar functionality for hundreds and sometimes thousands of dollars a month.
Adzooma, put simply, is a no brainer!
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